A brief presentation outlining the way we combined our products- these being:
How we decided on the manner of combination:
To establish this link between our combination of main and ancillary texts we made sure to look into real media texts and note how other established artists interweave themes and concepts between their different media texts to create synergy in their effective marketing campaigns.
EXAMPLE 1:
The most recent Arctic Monkey's Album 'AM' is one that has become widely recognisable not just because of its musical content but indeed due to the synergistic element of the marketing campaign:
The wavelength logo; or more accurately the 'amplitude modulated' (giving the initials AM which also overlap the band name initials) permeates the campaign
....from video:
..to: DigiPak:
To Magazine Adverts :
...Thus rendering it an effective synergistic campaign where the effect can be seen through both its critical acclaim, and audience reception being number 1 in over 16 countries. = Knowing this we got the impression that synergy is effective and thus important as part of the 'promotional package' for our chosen artist.
EXAMPLE 2:
Synergy is also explicit in the marketing campaign for The Black Key's most recent album 'Turning Blue' where the electric blue and pink are cardinal elements.
The DigiPak doesn't include many elements but this cover with the contrasting, or even clashing, colours renders it vibrant and catches the eye of the consumer who have to come closer to read the inner grey circle where the artist's [band's] name is printed. Meanwhile the parallel of the blue background and the title 'turn blue' underlines this certain significance of the element which the consumer will only excavate if they purchase the album.
EXAMPLE 3:
Adele's debut album followed the same synergistic pattern, here with an application of a black and white effect for the digiPak, advert and video ('Someone Like You')
In a parallel to Brayton Bowman, our chosen artist, this was her debut album which ended up setting up her successful and fruitful career. This confirmed that synergy is effective for the promotional campaign of a rising artist.
- The Music Video
- The DigiPak
- The Magazine Advert
How we decided on the manner of combination:
To establish this link between our combination of main and ancillary texts we made sure to look into real media texts and note how other established artists interweave themes and concepts between their different media texts to create synergy in their effective marketing campaigns.
EXAMPLE 1:
The most recent Arctic Monkey's Album 'AM' is one that has become widely recognisable not just because of its musical content but indeed due to the synergistic element of the marketing campaign:
The wavelength logo; or more accurately the 'amplitude modulated' (giving the initials AM which also overlap the band name initials) permeates the campaign
....from video:
..to: DigiPak:
To Magazine Adverts :
...Thus rendering it an effective synergistic campaign where the effect can be seen through both its critical acclaim, and audience reception being number 1 in over 16 countries. = Knowing this we got the impression that synergy is effective and thus important as part of the 'promotional package' for our chosen artist.
EXAMPLE 2:
Synergy is also explicit in the marketing campaign for The Black Key's most recent album 'Turning Blue' where the electric blue and pink are cardinal elements.
The DigiPak doesn't include many elements but this cover with the contrasting, or even clashing, colours renders it vibrant and catches the eye of the consumer who have to come closer to read the inner grey circle where the artist's [band's] name is printed. Meanwhile the parallel of the blue background and the title 'turn blue' underlines this certain significance of the element which the consumer will only excavate if they purchase the album.
The single which promoted the album featured the same design depicted on the digipak so if any potential consumers came across the song on YouTube (and enjoyed it) they could easily draw a parallel if they were to see the digipak in store.
EXAMPLE 3:
Adele's debut album followed the same synergistic pattern, here with an application of a black and white effect for the digiPak, advert and video ('Someone Like You')
In a parallel to Brayton Bowman, our chosen artist, this was her debut album which ended up setting up her successful and fruitful career. This confirmed that synergy is effective for the promotional campaign of a rising artist.
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