Evaluation Question 4 - Jasleen (Group Video and own Powerpoint)

Q4- How did you use new media technologies in the construction and research, planning and evaluation stages?

 

+ GROUP VIDEO

USES OF TECHNOLOGY:

- DSLR (CANON 650 D)
- FINAL CUT PRO
- ADOBE PHOTOSHOP
- MOJIPIC
- iMAC
- YOUTUBE
- SOCIAL MEDIA SITES (INSTAGRAM, FACEBOOK, TWITTER)
- PREZI
- SLIDESHARE
- MICROSOFT EXCEL TO RECORD INFORMATION 
- BLOGGER 
- iPHONE 


PROS:

- The DSLR camera was of a very high quality but not very practical to carry around as we had to take very good care of it, and also not lose it due to how expensive it. We also had to carry it around our shoulders the whole time whilst shooting, so that we don't drop it, however this did become very impractical as it limited the flexibility of our hands to move the camera around to get the shots that we wanted.

Evaluation Question 3 - Jasleen

Q3- What Have you learned from your audience feedback Audience Feedback and How it's Shaped my Work





Focus Groups before making our music video:




Pitching our song to the class and gaining feedback:

Evaluation Question 2 - Jasleen

Q2- How effective is your combination of your main and ancillary texts?

 

Evaluation Question 1 - Jasleen

1. In what ways does your media products use, develop or challenge forms and conventions of real media products?

CONVENTIONS OF THE POP GENRE:

MISE-EN-SCENE (Visual Motifs) 

Big locations, mainstream & fashionable outfits, props that link with the lyric or vibrant colours scene in each shot whether through makeup or lighting. 

JAYWALK

LOCATION

The locations that were chosen to create my music video are very contrasting. Therefore, I was able to work with a collection of scenes with lots of greenery, lights and a busy city. I found that this variety of different locations helped create the vibrant and energetic ambiance that is seen in the pop genre.

LONDON BRIDGE

A very vibrant and busy atmosphere. With the constant changing of the backdrop and busy people traveling behind; it creates the perfect lively mood for the genre.

SKATEBOARDING

LIGHTING

The lighting we used in our music video, (the shot which was done in class), is similar to the shot in 'I don't want to live forever', suggesting that all pop videos use the flashing lights in their music video. The reason we has used lights was because it gave a a good sense of pop music allowing it to conform to its genre.

SUBVERTING THE POP GENRE CONVENTIONS 

1) A convention seen in many pop genre videos is the notion of the 'male gaze' on women. 

In my music video, I did not include this as I wanted it to represent teen life full of enjoyment and energy and to invite the audience to feel this vibe. 

These are examples of pop artists that included voyeurism in their music videos...

Katy Perry - California Gurls

Miley Cyrus - We Can't Stop

Nicki Minaj - Anaconda

ANCILLARY TEXTS

Digipak:

Magazine Advert:

• The pop genre has a typically a very lively and energetic ambiance, therefore, it was crucial for my advert to include clear, bold fonts and color as well as my digipak, I also added he same picture for a synergistic element. 

FONT AND DESIGN

Keeping the fonts and colours of the text the same for the entire digipak was important to make my digipak look professional whilst still conforming to the genre of our music.

IMAGE CHOICE

In most of my digipak photos, the location shots and any photos without the 'artist' is edited to the similar filter where the image is grained. Also, in contrast to this, I wanted the text to stand out from the photograph so that it would be easily read. 

FINAL DIGIPAK - JASLEEN

Final Digipak

Outside of the Insert for Digipak

Inside of the Insert for Digipak

Audience feedback to final Digipak

Initial Idea for Digipak

Although the design for the final Digipak and this is the same, it didn't work out this way as the CD needed to be put on the right-hand side for it to open properly. Moreover, the top two images needed to be flipped around so that the Digipak could fold in properly. This is one of the reasons I had to make minor tweaks to my Digipak, apart from that I really did like my Digipak overall.

FINAL MAGAZINE ADVERT - JASLEEN

Final Magazine Advert

Audience Feedback to final Magazine Advert

My Opinion

Comparing this design to my other magazine adverts, I like the concept of this better than the previous ones I had created due to the two still images I had grabbed from my music video, This allows there to be synergistic element between this product, and my other two products. As the same images were used in my Digipak and these shots were used in my Music Video. The images I have used are something you would see on a billboard as it is promoting the artist, the songwriter and the date it is due to be released. The main writing, which is the album/song name and also the name of the songwriter is written bigger than the rest of the writing. Next, is the date to be released and also the website link. I did not want to add any extra images of other social networking sites he has, as they can simply go to his website and track down his social networking sites.

Previous Designs

This design although was the same as my final design, the release date was in a more darker, and bolder writing to make it stand out more.

FINAL MUSIC VIDEO - JASLEEN

Audience Feedback:

My opinion:

I liked the final product very much, as it allowed me to use a different range of tools in order to make this the best video I could for the audience. I wanted it to flow nice and easy, which I believe it did. However, the tricky part was to match the lyrics to the mouth sync, and after several tries, I got the hang of it. I like the way I have constructed the video, using most of the footage I had recorded and had a lot of raw footage allowed me to have an advantage as I had lots to work with. 

CONSTRUCTION PROCESS

START OF THE EDITING PROCESS

There are some gaps within the first video as I wasn't sure what footage to put into what bit of the son I wanted. But as you go along the videos, the gaps are filled with raw footage from the music video.

Here you can see the different shots I have used to merge together my music video.

The skateboarding scene, which i wanted to use the shots we filmed in class: It was hard to put these little shots together as they only lasted a couple of seconds.

At the start I wanted to go in Slow - Motion, but this looked rather unprofessional, so I had gotten rid of it for the real music video.

INITIAL MAGAZINE ADVERT

Budget Britney Preliminary Task

Budget Britney:

Our short preliminary task was to create a music video to a fragment of Britney Spears' 'Hit Me Baby One More Time'. With very little time to prepare for filming we managed to do little more beyond dividing roles, printing lyrics for our 3 main actors and altering the layout of the room for our first location. We considered sending someone to go location scouting but since we were limited to filming in the school environment which we are very familiar with, we didn't think it was necessary, already having an idea of the specific locations we would film in.

We filmed on two different cameras from different angles as well as one being on a tri-pod and the other hand-held.This gave way to more efficient filming and less takes to be required.
Due to the short time frame we had to plan, film and edit it was much more difficult to construct any decent final product, so we took it all very light-heartedly with a lot of spontaneous shots and filming. For our actual video we will have more time for all elements of production and with a detailed shot list and storyboard will be aware of all the necessary shots, thus ruling out spontaneous filming as a necessity but rather a possible supplementation.
It was useful however to get an appreciation of precise editing; matching the lip synch to the track, not to mention the logic behind moving a clip that's behind the tack forward and a clip that's in-front backwards (easier said than done: It took us a while to grasp the logic of this..)

Planning: Timeline

Jaywalk Storyboard Animatic

Planning: Jaywalk Storyboard- Stills

Jaywalk Storyboard

Planning: Shot List

SCENE 1

musical intro:(10sec)

1•Longshot- [artist sitting outside house (the walk out of your front door straight onto the street type) head in hands: frustrated. His clothes falling from above- this could be slow motion for better effect?](-*record 1x version where artist is still to allow slow motion to look better?)

-dolly moves forward-stops at a close up of his face-

2•(20SEC)Closeup of artists face for first line to be lip synched: "who says that I..." Artist looking straight into the camera) "...last one i'd ever get"

3•cut to midshot "i thought we had something worth forever.." Artist still keeps eye connection with the camera - starts roughly packing a few items into a backpack which has also fallen alongside the clothes

Starts getting up on "cause im stuck smoking on the rest of together" -to capture him getting up the camera will most likely have to move slightly backwards on the dolly again

Tracking shot-artist moving forward-"ive been getting high just to get by (dolly positioning changed tracks ____ horizontal rather than || vertical- camera swivelled on its axis to face artist)

"Ever since you left wrong turned right for me [artist questioning himself] now I can see tomorrow chilling across the street"

Cut to graffiti-bg-brayton mid shot "sometimes youve gotta"

Cut back to narrative-brayton--> from the back - we see him drop his bag (because he's all 'screw it') "JAYWALK"

**Alternatively he could've just clumped the clothes together and held them and now hes let go of all of them???which one??

For chorus shots of Brayton on SHOREDITCH graffiti background more art rather than spray letters

---SCENE 2

Cut to narrative-Brayton

tracking shot of Artist walking forward in location 2"It took me six whole months " {not lip synched} - he's starting to doubt himself as he sees other couples-

"Worth of blunts To get the taste of you.." Camera follows a couple walking towards the artist from a P.O.V shot - turns in one swift movement to Brayton (couple can be seen in the bg walking away) {itll be best if the actor is lip synching during this part so he's ready for when the camera meets him - should be at around "the taste of you off my tongue

"And it was hard to" Cut to Narrative-Brayton entering bar-pushing door- camera inside

maybe camera sweeps bar/ lingers on something in the settings of the bar

"Let go of my first love"= cut to mid shot narrative-Brayton sitting at bar

Close-up of him fiddling with his drink "im sorry if my pride and I" close up- puffs out air "were latched on too tightly"

"To what we were but you sent me flying"- shot of glass being slid away across the bar

"Tripping when you kicked me to the curb" shot of door from inside (light:dusk outside)

"Now ive been getting high just to get by"

"Ever since you left wrong turned right for me"

⁃ Shots of chorus-brayton for the 2nd chorus

Location:southbank pink lights

"Two steps forward and one step back"

"your still moving forward so dont look back"

"If you take two steps forward and one step back"

"You're still moving forward

Southbank skatepark:

(Greeted by mates-they pat him on the back-smiling-laughing)

"so you better not look back"

"You better Jaywalk"

--> LAST LONG CHORUS loops x2

Shots include:

-Brayton on southbank graffiti background lip synching

-lads skateboarding

-group shot:{laughing}

TECHNICAL POST: CAMERA SHOTS / COMPOSITION

What: Pan

How: Move the camera horizontally left or right, using a tripod for a smooth effect. 

Why: To follow a subject or show the distance between two objects. Pan shots also work great for panoramic views such as a shot from a mountaintop to the valley below.

Rule: Always start on a still shot, begin the tilt, and finish on a still shot. Practice first. Look at the scene as the tilt reaches the middle portion between top and bottom of the tilt.

What: Tilt

How: Moving the camera up or down without raising its position.

Why: Like panning, to follow a subject or to show the top and bottom of a stationary object. With a tilt, you can also show how high something is. For example, a slow tilt up a Giant Sequoia tree shows its grandness and enormity.

Rule: Always start on a still shot, begin the tilt, and finish on a still shot. Practice first. Look at the scene as the tilt reaches the middle portion between top and bottom of the tilt.

What: Dolly

How: The camera is set on tracks or wheels and moved towards or back from a subject. A dolly is also a noun, describing a train track contraption used for a dolly (verb) shot or a device attached to a tripod. .

Why:To follow an object smoothly to get a unique perspective. In some movies directors combine the dolly and a zoom shot for a real sense of doom.To do this, the camera lens zooms into the subject at the same time as the camera physically dollies out, and the person in the shot remains the same size, but the background appears to move.

What: Crane 

How: This works and looks similar to a construction crane. It is used for high sweeping shots or to follow the action of your subject.

Why: Gives a bird's eye view. It looks as if the camera is swooping down from above. Movie directors use this for street scenes so they can shoot from above the crowd and the traffic, and then move down to eye level.

What: Handheld

How: You hold the camera without a tripod, monopod or ant other device. This balances the camera and keeps shaking to a minimum. Because of their size, most consumer cameras can't rest on your shoulder.

Documentaries use hand-held shooting techniques. In horror or action movies they often use hand held shots when something bad is about to happen.

Rule: When shooting handheld, do not zoom in! The more you zoom in, the shakier the shot gets. It is better to move closer to your subject and shoot with as wide of a setting as you can. Handheld is best when you are shooting someone or something that is moving. It looks very bad when shooting landscapes, buildings, or stationary objects.

What: Zoom

How:You press a lever or rocker to zoom in or out. This lever controls the lens mechanism inside the camera. Usually, the harder you press on the lever the quicker the zoom. Some camcorders have only one zoom speed whereas others allow you to zoom manually by turning a ring on the lens. A zoom lens gives you the option of having both telephoto and wide angle shots in one camera. You use the telephoto lens when you zoom in, bringing objects closer to you. There is less visible area around your subject, and distant objects are compressed. Zooming the lens out gives you the wide-angle shot and more of your subject and surrounding areas are visible. 

Why: To bring objects at a distance closer to the lens, or to show size and perspective.

Rule: Continuous zooming in and out is annoying to viewers. Start on a still shot, then zoom smoothly, and end your zoom on a still shot. Practice first. Look at the scene as the zoom reaches the middle portion between the closeup and wide angle.