Evaluation 4 Anelka

Evaluation 2

Evaluation 3

Evaluation 1 Anelka

Q1- In what way does your product use develop or challenge forms and conventions of real media products?

Through my research i have found many different conventions of music videos in general. Goodwin's theory, explained many conventions that fall under the majority of music videos today. However, I have found other conventions of what tends to be involved in music videos.

- There is a relationship between the visuals and lyrics
We based our whole narrative around the lyrics, however, the lyrics do not give a clear story but give suggestions for what may have happened, allowing us to be creative with constructing the narrative. Our narrative follows the main singer story; reminiscing on the toxic relationship which has left him low and  reminiscing over the future, this has also lead to him taking a journey,  lines such as:
"now I cant see tomorrow?"
"you've got to jaywalk"
"whos said that I, I don't deserve to move on'?"



Brayton Bowmen is the artist of jaywalk , Brayton prides him self in his soulful pop music and his blunt rolling. Brayton States he's ' inspired by: Amy Winehouse, Stevie wonder & people that thrive in the face of adversity.' the fact that Brayton is inspired from people of all genres but practically the soul and R'n'B genre shows what type of music he creates and that's what I wanted to show during the creation of his music video, a artist that perform pop but still has the raw soul in the song , the song jaywalk resonates with a few audiences from a younger pop degenerate to a older mature R'n'B audience. One artist that has helped  me in the creation of a real music video was Sam Smith in particular the song  not the only one , whilst the song is recognised as a chart toping pop song many see the soul and passion that is often associated in the R'n'B genre and the music video especially get the same vibe with the passion being felt at many different parts by different audiences. Brayton states on his website, 'I SOUND LIKE MY SELF. WE CAN CALL IT 90S-R&B-INFLUNCED ELECTRONIC MUSIC IF YOU WANT... BUT I MAKE POP MUSIC. JUST NOT THE KIND YOU'RE USED TO' this also support the choices of the inspiration of the  music videos I used for help of the real media product.

 to make sure our product stood out from most music videos we gave it a restricted narrative this helped us , challenge a create a different aspect to a music video other than its full story , in three minutes, we also only had one person in the music video to create a sense of loneliness and entrapment, through and off the screen, with the video the actor has no one and the lyrics suggest explicitly that he was in a toxic and unhealthy relationship, we see the actor lip singing in a location with a black ground to make in more intense and personal to create a sense of realism so the audience can resonate with the lyrics and feel the authenticity , so the video seemed like a real media product.

this shot is a comparison of real media text that have received over20million view on YouTube this shot emulates pain and evokes sympathy from the audience trying to reconstruct the same shot in a different environment proved t o be tricky at time but it worked eventually and help create further connection between the products and the audience

Final Product: Magazine Advert (Aleksandra + Anelka)

Following audience feedback I had added the social network logos and our Artist's username, this allows audiences to follow our artist and keep updated on all the artist's releases. Furthermore by being on social media it's visible that the artist is current, and makes him more relatable to a teen and young adult demographic; our target audience.

The other conventional elements of our poster include the album title, the release date in a bold font, a website link, the product forms (cd and download) and a record company logo.

Digipak

COVER

draft idea digipak

Research Unsigned Artist

He is seen as the new hottest artist to be on the uprise with his powerful meaning bars filled with knowledge and pain at such a young age saves audience and fan base started to grow when he release his street stars freestyle and his blackbox where he rapped about his life, depression and his brother in prison , the Jamal Edwards gave him a opportunity on the Sbtv warm up session and people went mad and he has been a fan favourite since then especially for myself.

2016 is shaping up to be the year of Dave. Hailing from Streatham, the 18-year-old rapper and producer has been turning out tracks like Wanna Know – taken from his brand new Six Paths EP – and Thiago Silva (with AJ Tracey) that show lyrical ingenuity and a wisdom beyond his years.

Interviews:

You’re only 18 and your lyrics are very meaningful. Where did you get all of this wisdom?

I had to grow up fast where I came from. I'm from Streatham and there was a lot going on and I had to just be mature. Luckily I had good people around me, good teachers, good friends and my brother and mum.
I had to grow up fast where I came from – I had to be matureDaveWhen did you decide you wanted to spend your life rapping about the things you’ve seen and been through?When I got my first SBTV Warm Up Session with Jamal [Edwards]. That opportunity was one of the biggest things for me and ever since then I’ve taken it proper seriously.
Lots of people your age still go to school, college, and university alongside doing music, are you one of those people?Music is what I’m going to spend the rest of my life doing. My back up plan is in music anyway – if it’s not rap then it’s gonna be through producing. But it is going to be rap. I can’t picture any other way to live.

Dave
Birth name	David Santan
Also known as	Dave Santan Dave Dave Santan Santander Dave
Born	June 5, 1998 (age 18)
Origin	Streatham, South London, England
Genres	British hip hop grime
Years active	2015–present
Website	twitter.com/Santandave1

to create a video with one of dave songs such as his black box , i can imagine a grimy setting, 

prison cell, court , estate , a stabbing all collating into one story tell us about the pain he has suffered at such a young and tender age of 16

final product

Budget Britney Preliminary Task

Budget Britney:

Our short preliminary task was to create a music video to a fragment of Britney Spears' 'Hit Me Baby One More Time'. With very little time to prepare for filming we managed to do little more beyond dividing roles, printing lyrics for our 3 main actors and altering the layout of the room for our first location. We considered sending someone to go location scouting but since we were limited to filming in the school environment which we are very familiar with, we didn't think it was necessary, already having an idea of the specific locations we would film in.

We filmed on two different cameras from different angles as well as one being on a tri-pod and the other hand-held.This gave way to more efficient filming and less takes to be required.
Due to the short time frame we had to plan, film and edit it was much more difficult to construct any decent final product, so we took it all very light-heartedly with a lot of spontaneous shots and filming. For our actual video we will have more time for all elements of production and with a detailed shot list and storyboard will be aware of all the necessary shots, thus ruling out spontaneous filming as a necessity but rather a possible supplementation.
It was useful however to get an appreciation of precise editing; matching the lip synch to the track, not to mention the logic behind moving a clip that's behind the tack forward and a clip that's in-front backwards (easier said than done: It took us a while to grasp the logic of this..)

Mini Pitch_playing Sport Jhus

Operating from the grime stronghold of Stratford, the 20-year-old has amassed a huge following in the blink of an eye thanks to a unique synthesis of styles and a fearless desire to maintain his own identity. J Hus started to accumulate wider attention last year, thanks to a handful of fiery freestyle videos filmed around his native Newham. The youngster’s stock was propelled even further following the release of his anthemic ‘Dem Boy Paigon’; a simple but remarkably infectious hybrid of afrobeats and road rap, the tune has been receiving riotous receptions across the British capital all year. Since then J has showed no sign of slowing down, dropping one of the UK’s best mixtapes of the year (The 15th Day) and displaying his versatility with playful, radio-friendly hit ‘Lean & Bop’

 MCs in the UK can currently match the reaction J Hus has been eliciting in venues up and down the country. “When I first started doing shows, the first show I went to, I said to one of my friends: ‘We’re going to perform now. If the crowd don’t react how we want them to, we’ll just perform to each other.’ We did our thing and the crowd just loved it. I don’t know why but the first time I performed I didn’t have any nerves, I just performed and did my thing. So from there, I just got mad used to it and the crowd, I don’t know, it’s a feeling I can’t explain.”

Goodwin Theory

Planning: Timeline

Jaywalk Storyboard Animatic

Planning: Jaywalk Storyboard- Stills

Jaywalk Storyboard

Planning: Shot List

SCENE 1

musical intro:(10sec)

1•Longshot- [artist sitting outside house (the walk out of your front door straight onto the street type) head in hands: frustrated. His clothes falling from above- this could be slow motion for better effect?](-*record 1x version where artist is still to allow slow motion to look better?)

-dolly moves forward-stops at a close up of his face-

2•(20SEC)Closeup of artists face for first line to be lip synched: "who says that I..." Artist looking straight into the camera) "...last one i'd ever get"

3•cut to midshot "i thought we had something worth forever.." Artist still keeps eye connection with the camera - starts roughly packing a few items into a backpack which has also fallen alongside the clothes

Starts getting up on "cause im stuck smoking on the rest of together" -to capture him getting up the camera will most likely have to move slightly backwards on the dolly again

Tracking shot-artist moving forward-"ive been getting high just to get by (dolly positioning changed tracks ____ horizontal rather than || vertical- camera swivelled on its axis to face artist)

"Ever since you left wrong turned right for me [artist questioning himself] now I can see tomorrow chilling across the street"

Cut to graffiti-bg-brayton mid shot "sometimes youve gotta"

Cut back to narrative-brayton--> from the back - we see him drop his bag (because he's all 'screw it') "JAYWALK"

**Alternatively he could've just clumped the clothes together and held them and now hes let go of all of them???which one??

For chorus shots of Brayton on SHOREDITCH graffiti background more art rather than spray letters

---SCENE 2

Cut to narrative-Brayton

tracking shot of Artist walking forward in location 2"It took me six whole months " {not lip synched} - he's starting to doubt himself as he sees other couples-

"Worth of blunts To get the taste of you.." Camera follows a couple walking towards the artist from a P.O.V shot - turns in one swift movement to Brayton (couple can be seen in the bg walking away) {itll be best if the actor is lip synching during this part so he's ready for when the camera meets him - should be at around "the taste of you off my tongue

"And it was hard to" Cut to Narrative-Brayton entering bar-pushing door- camera inside

maybe camera sweeps bar/ lingers on something in the settings of the bar

"Let go of my first love"= cut to mid shot narrative-Brayton sitting at bar

Close-up of him fiddling with his drink "im sorry if my pride and I" close up- puffs out air "were latched on too tightly"

"To what we were but you sent me flying"- shot of glass being slid away across the bar

"Tripping when you kicked me to the curb" shot of door from inside (light:dusk outside)

"Now ive been getting high just to get by"

"Ever since you left wrong turned right for me"

⁃ Shots of chorus-brayton for the 2nd chorus

Location:southbank pink lights

"Two steps forward and one step back"

"your still moving forward so dont look back"

"If you take two steps forward and one step back"

"You're still moving forward

Southbank skatepark:

(Greeted by mates-they pat him on the back-smiling-laughing)

"so you better not look back"

"You better Jaywalk"

--> LAST LONG CHORUS loops x2

Shots include:

-Brayton on southbank graffiti background lip synching

-lads skateboarding

-group shot:{laughing}

Permission

history

PLANNING: GROUP PITCH TO CLASS

Initial decisions with audience feedback:

We're deciding on using locations such as a skateboard park, as we feel that will best suit the lyrics as they are talking about a move from an old relationship. Also, we decided on a shot to be set in a bar, as it will give more insight into the song, as usually after a break-up, people are seen sitting in a bar. There will also be shots of time lapse in London, which will also emphasize on the time, maybe describing how slow it's going and the world around doesn't stop moving. Finally, there may be shots of a person being kicked by his partner, and his clothes being thrown out onto the streets, which can relate to the lyrics as we can portray it as flashbacks in black and white, which will put emphasis on the pain he went through, and is still going through.

R n B the Scene Currently

Continuing from the 1990s and early 2000s, R&B, like many other genres, drew influences from the technical innovations of the time and began to incorporate more electronic and machine-made sounds and instruments. The use of effects such as Auto-Tune and new computerized synths have given R&B a more futuristic feel while still attempting to incorporate many of the genre's common themes such as love and relationships. The evolutions of the genre's production and instrumentation have spurred the successes of performers such as Beyoncé, Christina Aguilera, Usher, John Legend, Frank Ocean, Justin Timberlake, Pharrell Williams, Miguel, Janelle Monáe,Chris Brown, Jhené Aiko, Jennifer Lopez, Tamar Braxton, The Weeknd, Ariana Grande, Tinashe, Ne-Yo, Rihanna, Brandy and K. Michelle.

Early 2010's artist Kelly Rowland, Ne-Yo, Usher, and Chris Brown began embracing new electronic influences and kept R&B's original feel. Kelly Rowland"s "Commander", Usher's "OMG", "DJ Got Us Fallin' in Love", and "Climax", Chris Brown's "Yeah 3x", "Turn Up the Music" and
"Don't Wake Me Up" are all EDM-oriented. As this electronic element continues to grow apparent throughout the genre, contemporary artists like are gaining popularity outside of R&B and continue to collaborate with non-R&B artists.

Singers Miguel, John Legend, Jeremih, and Eric Bellinger are popular in mainstream hip hop for many collaborations with rappers such as Wale, Rick Ross, YG, and J.Cole. Today's R&B is far more diverse and incorporates more sonic elements than before, as it expands its appeal and commercial viability.^[Trap music's influence maintained a strong presence on the music charts with R&B singer Beyoncé's songs "Drunk in Love", "Flawless" and "7/11", as well as Bryson Tiller's debut studio album, TRAPSOUL