Evaluation Question 1 - Jasleen

1. In what ways does your media products use, develop or challenge forms and conventions of real media products?

CONVENTIONS OF THE POP GENRE:

MISE-EN-SCENE (Visual Motifs) 

Big locations, mainstream & fashionable outfits, props that link with the lyric or vibrant colours scene in each shot whether through makeup or lighting. 

JAYWALK

LOCATION

The locations that were chosen to create my music video are very contrasting. Therefore, I was able to work with a collection of scenes with lots of greenery, lights and a busy city. I found that this variety of different locations helped create the vibrant and energetic ambiance that is seen in the pop genre.

LONDON BRIDGE

A very vibrant and busy atmosphere. With the constant changing of the backdrop and busy people traveling behind; it creates the perfect lively mood for the genre.

SKATEBOARDING

LIGHTING

The lighting we used in our music video, (the shot which was done in class), is similar to the shot in 'I don't want to live forever', suggesting that all pop videos use the flashing lights in their music video. The reason we has used lights was because it gave a a good sense of pop music allowing it to conform to its genre.

SUBVERTING THE POP GENRE CONVENTIONS 

1) A convention seen in many pop genre videos is the notion of the 'male gaze' on women. 

In my music video, I did not include this as I wanted it to represent teen life full of enjoyment and energy and to invite the audience to feel this vibe. 

These are examples of pop artists that included voyeurism in their music videos...

Katy Perry - California Gurls

Miley Cyrus - We Can't Stop

Nicki Minaj - Anaconda

ANCILLARY TEXTS

Digipak:

Magazine Advert:

• The pop genre has a typically a very lively and energetic ambiance, therefore, it was crucial for my advert to include clear, bold fonts and color as well as my digipak, I also added he same picture for a synergistic element. 

FONT AND DESIGN

Keeping the fonts and colours of the text the same for the entire digipak was important to make my digipak look professional whilst still conforming to the genre of our music.

IMAGE CHOICE

In most of my digipak photos, the location shots and any photos without the 'artist' is edited to the similar filter where the image is grained. Also, in contrast to this, I wanted the text to stand out from the photograph so that it would be easily read.