Q3- What Have you learned from your audience feedback Audience Feedback and How it's Shaped my Work
Focus Groups before making our music video:
Pitching our song to the class and gaining feedback:
Monday, 24 April 2017
Evaluation Question 2 - Jasleen
Q2- How effective is your combination of your main and ancillary texts?
Evaluation Question 1 - Jasleen
1. In what ways does your media products use, develop or challenge forms and conventions of real media products?
JAYWALK
LONDON BRIDGE
SKATEBOARDING
CONVENTIONS OF THE POP GENRE:
MISE-EN-SCENE (Visual Motifs)
Big locations, mainstream & fashionable outfits, props that link with the lyric or vibrant colours scene in each shot whether through makeup or lighting.
JAYWALK
LOCATION
The locations that were chosen to create my music video are very contrasting. Therefore, I was able to work with a collection of scenes with lots of greenery, lights and a busy city. I found that this variety of different locations helped create the vibrant and energetic ambiance that is seen in the pop genre.
LONDON BRIDGE
A very vibrant and busy atmosphere. With the constant changing of the backdrop and busy people traveling behind; it creates the perfect lively mood for the genre.
SKATEBOARDING
LIGHTING
The lighting we used in our music video, (the shot which was done in class), is similar to the shot in 'I don't want to live forever', suggesting that all pop videos use the flashing lights in their music video. The reason we has used lights was because it gave a a good sense of pop music allowing it to conform to its genre.
SUBVERTING THE POP GENRE CONVENTIONS
1) A convention seen in many pop genre videos is the notion of the 'male gaze' on women.
In my music video, I did not include this as I wanted it to represent teen life full of enjoyment and energy and to invite the audience to feel this vibe.
These are examples of pop artists that included voyeurism in their music videos...
Katy Perry - California Gurls
Miley Cyrus - We Can't Stop
Nicki Minaj - Anaconda
ANCILLARY TEXTS
Digipak:
Magazine Advert:
- The pop genre has a typically a very lively and energetic ambiance, therefore, it was crucial for my advert to include clear, bold fonts and color as well as my digipak, I also added he same picture for a synergistic element.
FONT AND DESIGN
Keeping the fonts and colours of the text the same for the entire digipak was important to make my digipak look professional whilst still conforming to the genre of our music.
IMAGE CHOICE
In most of my digipak photos, the location shots and any photos without the 'artist' is edited to the similar filter where the image is grained. Also, in contrast to this, I wanted the text to stand out from the photograph so that it would be easily read.
Thursday, 20 April 2017
Tuesday, 21 February 2017
Monday, 20 February 2017
Evaluation 1 Anelka
Q1- In what way does your product use develop or challenge forms and conventions of real media products?
- There is a relationship between the visuals and lyrics
We based our whole narrative around the lyrics, however, the lyrics do not give a clear story but give suggestions for what may have happened, allowing us to be creative with constructing the narrative. Our narrative follows the main singer story; reminiscing on the toxic relationship which has left him low and reminiscing over the future, this has also lead to him taking a journey, lines such as:
"now I cant see tomorrow?"
"you've got to jaywalk"
"whos said that I, I don't deserve to move on'?"
Brayton Bowmen is the artist of jaywalk , Brayton prides him self in his soulful pop music and his blunt rolling. Brayton States he's ' inspired by: Amy Winehouse, Stevie wonder & people that thrive in the face of adversity.' the fact that Brayton is inspired from people of all genres but practically the soul and R'n'B genre shows what type of music he creates and that's what I wanted to show during the creation of his music video, a artist that perform pop but still has the raw soul in the song , the song jaywalk resonates with a few audiences from a younger pop degenerate to a older mature R'n'B audience. One artist that has helped me in the creation of a real music video was Sam Smith in particular the song not the only one , whilst the song is recognised as a chart toping pop song many see the soul and passion that is often associated in the R'n'B genre and the music video especially get the same vibe with the passion being felt at many different parts by different audiences. Brayton states on his website, 'I SOUND LIKE MY SELF. WE CAN CALL IT 90S-R&B-INFLUNCED ELECTRONIC MUSIC IF YOU WANT... BUT I MAKE POP MUSIC. JUST NOT THE KIND YOU'RE USED TO' this also support the choices of the inspiration of the music videos I used for help of the real media product.
to make sure our product stood out from most music videos we gave it a restricted narrative this helped us , challenge a create a different aspect to a music video other than its full story , in three minutes, we also only had one person in the music video to create a sense of loneliness and entrapment, through and off the screen, with the video the actor has no one and the lyrics suggest explicitly that he was in a toxic and unhealthy relationship, we see the actor lip singing in a location with a black ground to make in more intense and personal to create a sense of realism so the audience can resonate with the lyrics and feel the authenticity , so the video seemed like a real media product.
this shot is a comparison of real media text that have received over20million view on YouTube this shot emulates pain and evokes sympathy from the audience trying to reconstruct the same shot in a different environment proved t o be tricky at time but it worked eventually and help create further connection between the products and the audience
Through my research i have found many different conventions of music videos in general. Goodwin's theory, explained many conventions that fall under the majority of music videos today. However, I have found other conventions of what tends to be involved in music videos.
- There is a relationship between the visuals and lyrics
We based our whole narrative around the lyrics, however, the lyrics do not give a clear story but give suggestions for what may have happened, allowing us to be creative with constructing the narrative. Our narrative follows the main singer story; reminiscing on the toxic relationship which has left him low and reminiscing over the future, this has also lead to him taking a journey, lines such as:
"now I cant see tomorrow?"
"you've got to jaywalk"
"whos said that I, I don't deserve to move on'?"
Brayton Bowmen is the artist of jaywalk , Brayton prides him self in his soulful pop music and his blunt rolling. Brayton States he's ' inspired by: Amy Winehouse, Stevie wonder & people that thrive in the face of adversity.' the fact that Brayton is inspired from people of all genres but practically the soul and R'n'B genre shows what type of music he creates and that's what I wanted to show during the creation of his music video, a artist that perform pop but still has the raw soul in the song , the song jaywalk resonates with a few audiences from a younger pop degenerate to a older mature R'n'B audience. One artist that has helped me in the creation of a real music video was Sam Smith in particular the song not the only one , whilst the song is recognised as a chart toping pop song many see the soul and passion that is often associated in the R'n'B genre and the music video especially get the same vibe with the passion being felt at many different parts by different audiences. Brayton states on his website, 'I SOUND LIKE MY SELF. WE CAN CALL IT 90S-R&B-INFLUNCED ELECTRONIC MUSIC IF YOU WANT... BUT I MAKE POP MUSIC. JUST NOT THE KIND YOU'RE USED TO' this also support the choices of the inspiration of the music videos I used for help of the real media product.
to make sure our product stood out from most music videos we gave it a restricted narrative this helped us , challenge a create a different aspect to a music video other than its full story , in three minutes, we also only had one person in the music video to create a sense of loneliness and entrapment, through and off the screen, with the video the actor has no one and the lyrics suggest explicitly that he was in a toxic and unhealthy relationship, we see the actor lip singing in a location with a black ground to make in more intense and personal to create a sense of realism so the audience can resonate with the lyrics and feel the authenticity , so the video seemed like a real media product.
this shot is a comparison of real media text that have received over20million view on YouTube this shot emulates pain and evokes sympathy from the audience trying to reconstruct the same shot in a different environment proved t o be tricky at time but it worked eventually and help create further connection between the products and the audience
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