Planning: Costume

Costume:

 The image of an artist is undoubtedly a very important element, especially in a music video and more-so in a Pop music video. Pop artists are known for keeping up with trends, so we had to keep this in mind when deciding on a costume.
Seeing as there are many different branches of current trends there was an initial struggle to opt for one specific type, however we decided to go for a minimalist and timeless white t-shirt and black skinny jeans look, with the widely popular and still on trend bomber-jacket.

From a practicality point of view the outfit is something that will be easy for our actor to put on when filming after school; the t-shirt being something he can wear under his white school shirt. and he black coat something he can wear in school; meaning we could narrow down the extra costume elements we's have to carry.

There can be outfit change throughout the video, which is often used for upbeat non-linear pop songs but because our music video idea shows a narrative over he course of one day it would no be appropriate for he actor to constantly change his outfit as he audience could become confused, since in reality the character would not change his outfit a few times a day.

I think this simple outfit will look effective as a large amount of our shots are on colourful backgrounds, in which case the subject will stand out rather than spill onto the backgrounds, it should be a successful contrast.

Another advantage to this simple outfit is that audiences can relate to the artist easily; they can pit themselves in his shoes and potentially relate to the lyrics of the song too, this all more easily than if he were dressed in rich colours and designer clothing.

The connection with and acceptance from the audience is mandatory for the success of an artist.