Construction: Jaywalk Video Draft 2

Jaywalk Video Draft 2:

I kept track of any changes made to the video by doing rough run-through recordings of each updated version. This allowed me to clearly identify the progress that was being made, and see the impact of audience feedback on my work.

Changes made from Draft 1 based on audience feedback:

Key:  Element/shot
Issue

• The Initial opening sequence of the 'reverse' was taken out, following consultation with audiences, who had agreed that it should be taken out as it potentially looks a bit 'tacky' and takes away from any professionalism, undercutting it with a very amateurish element.
• In my audience feedback people had commented on the continuity of the dolly tracking shot from the front in the first scene in the first verse (house exterior): where our actor is walking from the same spot twice despite it being two separate shots, this does not show progression and therefore tarnishes the continuity of the video fragment. Precise editing was therefore used to cut away from the beginning of the second clip to create the illusion of continued movement and make the scene look more realistic.
• Audience's had also suggested that the first chorus should be intersected with more shots to contrast with the black background like i had done with the cut to the bag drop on the lyric  'Jaywalk' ,make it more interesting. From this feedback I decided to place in another cutaway; a shot of our actor walking away in the same location. This was indeed more effective as a larger amount of cuts changes the pace of the video and the chorus is quite upbeat meaning a larger quantity of cuts is more appropriate. Furthermore this bridges the verse and chorus together, presenting them as two coherent elements rather than entirely separate ones.

Audience Feedback: To second draft in progress.

INITIAL MAGAZINE ADVERT

Construction Posts: Music Video Production

Making 'Jaywalk':

Pre-production:

With the research, location shots, permissions, shot list and story board in the bag, all that was left was packing the props and equipment.

Having travelled to London with the dolly, a week prior to our actual filming date to take some location shots which we had thought could potentially feature in the video, we decided to try to avoid taking the dolly down to Central London again knowing that it's not the most convenient piece of equipment to carry on a 6:00pm train.

We limited the majority of props and heavier equipment to one scene: the exterior house scene which allowed me to leave items that would be unnecessary later in the day at my friend's house:

Prodution:

No slack was cut, even on the 7 degree Celsius morning, with shots filmed over..

...and over...

...and over...

All, may I add, narrated by my friend's keen-ex-'film-maker'-neighbour across the street, teasing about the quality of our zero budget equipment.

Budget Britney Preliminary Task

Budget Britney:

Our short preliminary task was to create a music video to a fragment of Britney Spears' 'Hit Me Baby One More Time'. With very little time to prepare for filming we managed to do little more beyond dividing roles, printing lyrics for our 3 main actors and altering the layout of the room for our first location. We considered sending someone to go location scouting but since we were limited to filming in the school environment which we are very familiar with, we didn't think it was necessary, already having an idea of the specific locations we would film in.

We filmed on two different cameras from different angles as well as one being on a tri-pod and the other hand-held.This gave way to more efficient filming and less takes to be required.
Due to the short time frame we had to plan, film and edit it was much more difficult to construct any decent final product, so we took it all very light-heartedly with a lot of spontaneous shots and filming. For our actual video we will have more time for all elements of production and with a detailed shot list and storyboard will be aware of all the necessary shots, thus ruling out spontaneous filming as a necessity but rather a possible supplementation.
It was useful however to get an appreciation of precise editing; matching the lip synch to the track, not to mention the logic behind moving a clip that's behind the tack forward and a clip that's in-front backwards (easier said than done: It took us a while to grasp the logic of this..)

Mini Pitch_playing Sport Jhus

Operating from the grime stronghold of Stratford, the 20-year-old has amassed a huge following in the blink of an eye thanks to a unique synthesis of styles and a fearless desire to maintain his own identity. J Hus started to accumulate wider attention last year, thanks to a handful of fiery freestyle videos filmed around his native Newham. The youngster’s stock was propelled even further following the release of his anthemic ‘Dem Boy Paigon’; a simple but remarkably infectious hybrid of afrobeats and road rap, the tune has been receiving riotous receptions across the British capital all year. Since then J has showed no sign of slowing down, dropping one of the UK’s best mixtapes of the year (The 15th Day) and displaying his versatility with playful, radio-friendly hit ‘Lean & Bop’

 MCs in the UK can currently match the reaction J Hus has been eliciting in venues up and down the country. “When I first started doing shows, the first show I went to, I said to one of my friends: ‘We’re going to perform now. If the crowd don’t react how we want them to, we’ll just perform to each other.’ We did our thing and the crowd just loved it. I don’t know why but the first time I performed I didn’t have any nerves, I just performed and did my thing. So from there, I just got mad used to it and the crowd, I don’t know, it’s a feeling I can’t explain.”

Goodwin Theory