final product

Final product: Digi-Pak - (Aleksandra Pryt)

The Final Version:

LYRIC BOOKLET 
- this insert would be in a pocket located between the front panel of the digi-pak and its first inside panel.

(OUTER FRONT PAGE vv)

(OUTER BACK PAGE^^)

(NOTE:The pages are paired in their double page layouts + The pages are all 1:1 squares but the ones that include lyrics have compressed when formatted to a photo file and upon upload have transformed into a more rectangular shape; this is not the case.)

Construction Process: Digi Pack

Making the Digi Pack:

The initial step to constructing the digi pak was to get stills from the footage we shot that we could use alongside some shots that we took specifically for the digi pak.
Here were some of the stills that i thought had potential  to look most effective:

THE LOGO:

Having previously explored different digi-pak designs I was aware of all the necessary elements and the next step I decided to take is create a logo for 'our' 'record company' in a software called 'logo- maker'.
Taking a look at real Record Label logos we realised that they are mainly simple and mainly in black and white and so adhered to this convention.

We know the importance of audience feedback when it comes to media product creation so sought advice even at this stage, allowing our friends and colleagues to vote on the logo they preferred with the options as follows:

Some feedback we received:

• 'Number 3 looks a bit more like a film production company rather than a record company'
• '1 is subtle and looks professional like a real logo'
• 'It looks more authentic with the text all on one line, but I'm not too keen on the font of 4 so definitely between 5 and 1'

     We went with the majority favourite number 1.

The next necessary element to pair with the logo was the copyright information. I viewed other CD's copyright information and altered it to fit our label to gain the most authentic look:

THE NAME OF THE ALBUM:

I felt that the most appropriate choice would be to go for an eponymous/self-titled album; many artists' albums are named after them; especially first time releases. Considering this would be our artist's first album release it would be appropriate that the album was named after him, this is an effective way of getting an artist's name 'out there'.

Some examples of self-titled albums:

PANEL DESIGNS:

Alternative Digi Pack Design:

I based the copyright information text on that of a real product; namely the back of a 'The Who' CD.

A MOCK-UP OF THE FIRST VERSION I HAD PICKED:

After having sought audience feedback, my friend advised that I add the album title to the CD design:

INNER BOOKLET:

Lyric booklet pages:

I decided to use Brayton's real lyrics considering the fact that he has multiple soundcloud releases. i had expected a few to be typed up on the internet (Jaywalk was) but thought I'd have to listen to some carefully to note the lyrics, however the lyrics to all the songs I had listed on the back cover of my digi-pak were easily located on the internet:

(above are two examples of the lyrics)

It was important to make sure that all the lyrics are in order of the songs on the album; this is a convention of digi-paks which makes it easier for the user to navigate.

The final set up I decided on for the digi-pak lyric booklet was:

Update:

After receiving further audience feedback, it was pointed out to me that the DigiPak net would not work in practice as if the net was folded the inside image would be upside down; since then I have implemented these changes:

Aleks' Digipack ideas

Research: Similar genre album covers

Synth-Pop album Covers:

The covers of these albums have a more artistic element compared to regular pop albums; there seems to generally be a focus on the artist but colour palettes and graphic editing is used effectively to make them stand out. This is because synth-pop artists are, usually, not as mainstream as ordinary pop artists who have a wider appeal.

Taking this in mind I think it would be effective to use surreal or artistic graphics for the front cover of our album, focusing on he aesthetics of the cover and not solely on displaying the artist, and carry this theme throughout; definitely maintaining the same colour palette or shade for consistency.

The Final Product: Jaywalk Music Video (Aleksandra Pryt)

The Final product:

Moving from the third draft to the final product:

While I had given up on the short fragment where one word of our actor's lip synch is a bit belated, audience feedback had urged me to work on it with 75% having said it has a major impact on the realism of the video. 

It had been suggested that I put another part of footage in to cover this but I didn't want the pace of the song to be effected by a cutaway that is just placed in to mask a mistake; the verses are very slow so adding more cuts would not be suitable, especially in such a short space of time.

Therefore I had gone back to the third draft and tried some precise editing. I used the blade tool to cut the particular bit of footage in half just before the singer sings 'whole' which is the belated word, after which i had trimmed the empty space between the two words and moved the two (now separate) footage pieces together, simultaneously making sure the lip synch matches the song.

This is the final version of my music video.

Construction: Jaywalk Video Draft 3

The Third Draft:

The journey from draft 2 to the third draft based on audience feedback:

Key:

• Following audience feedback on the continuity of the video I had taken out the shot of the persona carrying the bag (previously at 1:09) because 2 shots before this the bag was dropped, in which case it made no sense if the he was carrying the bag again.
• Audiences also brought to my attention an out of time lip synch; however here this could not be fixed by editing so instead I had searched for a different take of the same scene(/lyrics) and found one from a side angle, presenting the profile of the actor, which adds to the variety of our shots and makes this particular sequence (location:the pink lights, part of song:bridge) more interesting.
• We had also recorded a second version of the penultimate chorus where we were short on lip-synching footage. We manipulated the lighting, making it a more golden tinge to show a slight contrast with the footage I planned to cut to, which hopefully added impact.
• To edit this newly recorded footage, mentioned above, I used precise-editing to cut to a similar shot of the actor but one where he's moving in to a slight lean forward as he sings the line 'ever since you left'.